THE TRIANGLE OF OUR SUCCESS

Our products and services are orientated around consumer needs. Here, we combine our experience with a modern orientation in order to meet up-to-date requirements. 

Dreieck En

We also accompany consumers in their current Omni channel behaviour and build the bridges between their needs and the purchasing sites. Our brands can be found at the most varied touchpoints: in traditional over-the-counter retail, at petrol stations and also in e-commerce.

MARKET LEADER

In many of our markets, we are the market leader, or even a synonym for the product group in question. We define our business by way of the categories breakfast, ethnic foods, snacking/impulse and convenience, and are continuously expanding them through targeted measures together with our retail partners.

FUTURE

Having clearly defined strategies for each brand will enable us to focus even further on innovation development, target group segmentation and consumer engagement in future.